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process re-engineering projects

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I have extensive experience with running process optimisation projects as part of larger digital transformation initiatives or as non-technology projects. Additionally, I have a personal interest in process mining, and driven to help release money trapped in inefficient processes

Southern Water
Customer Experience Improvement Program

2021 - 2023

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KEY WORDS:

Umbraco

UX mock-ups

Site Map

Navigation

Agile

Compliance/Regulators

TOM

Service Design

Continuous improvement based on user feedback

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Sector:

Utilities, B2C and B2B

I led a CX transformation program as a Business Transformation Lead with overall responsibility of defining and implementing new Customer Experience Strategy and all operational changes related to it. The program aimed to improve CSAT and SLA compliance rate driven by the regulatory need. 

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KEY RESPONSIBILITIES:

 

  • Led discovery phase and developed a transformation program (scope and roadmap) 

  • Led discovery workshops and produced Level 1,2,3,4 As Is process maps for 5 service offerings

  • Prepared Customer Experience Strategy Playbook (Digital and Service Design)

  • Defined Target Operating Model (TOM) and organisational structure change roadmap

  • Analysed process maps and proposed changes to solve inefficiencies (reducing waste, manual effort, improving customer journey) 

  • Produced level 4 To be process maps and presented business changes to the business stakeholders

  • Performed monetary  assessment to prioritise process changes (i.e. fixing the root cause of refunds will save £x vs implementing new process for the trench inspection will save £x) 

  • Obtained buy-in and approval from the C-level project sponsors

  • Prepared detailed roadmap and plan for process change implementation delivering incremental value

  • Prepared and coordinated change readiness plans for every process change

  • Led process change implementation (initial buy-in, business stakeholders briefing and training)

  • Provided support to the business after process change

  • Measured benefit realisation from the process change initiative

  • Continuous improvement based on the results and employee feedback until the target metrics achieved

  • Ongoing monitoring and corrective measures to ensure new process adoption and sustainable change

Chartered Institute of Procurement & Supply (CIPS)
eCommerce/CRM/LMS Digital Experience Transformation

2019 - 2021

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KEY WORDS:

Oracle E-Commerce

CMS

CRM

Eloqua

LMS

Integrations

DXP

Membership

Events

Gated content

RFP support

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Sector:

Professional Body, B2C and B2B

I led a large scale DXP digital transformation as a hybrid Senior Business Analyst & Solution Architect with overall responsibility of defining technology solutions and data infrastructure to support ambitious business growth strategy and enable new digital experience  strategy. The scope included 2 high value content sites, Membership experience (B2C), Study Centres Experience (B2B), Events and Online Magazine. 

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KEY RESPONSIBILITIES:

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  • Led discovery phase to identify process/operational changes and all required technology 

  • Led workshops and produced Level 4  As Is process maps for different product groups and services

  • Analysed process maps and proposed changes to solve inefficiencies (reducing waste, manual effort, improving customer journey) 

  • Prioritised process changes based on the value and aligned with the technology implementation

  • Performed fit gap analysis to ensure all vital business processes are fitting into the new technology

  • Produced recommendations for addressing gaps with process change and additional technology 

  • Defined target state solution and translated that into To Be business processes (57 process maps)

  • Produced elaborate technology phasing blueprints and process change states, explaining the value case to different stakeholders

  • Obtained buy-in and approval from the C-level project sponsors

The Princes Trust 
Digital Transformation Program

2015-2017

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KEY WORDS:

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Service Cloud

Process change

Integrations

Agile sprints

Fit Gap analysis

ERD (Data Model)

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Sector: Charity, Public Sector

Program objective was to optimize business processes, reduce manual effort, and increase efficiency in outreach, charity program delivery, and volunteer management. I defined a solution design to enable the new vision and coordinated implementation sprints, in a hybrid role as Project Manager and Business Analyst.

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Key Responsibilities​

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  • Responsible for running sprint Zero phase to define the full scope of work, business priorities & KPIs

  • Led discovery workshops and produced As Is process maps for outreach, service delivery, customer support, compliance, volunteers service areas

  • Analysed process maps and proposed changes to solve inefficiencies (reduce manual effort, improve customer journey)

  • Produced and articulated Level 1,2,3,4  To Be process maps  (43 process maps) 

  • Led process change throughout implementation

  • Gained internal buy-in for proposed process changes 

© 2023 by Irina Ashdown

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