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PROGRAMS

I led  a large scale DXP digital transformation as a hybrid Senior Business Analyst & Solution Architect with overall responsibility of defining technology solutions and data infrastructure to support ambitious business growth strategy and enable new digital experience  strategy. The scope included 2 high value content sites, Membership experience (B2C), Study Centres Experience (B2B), Events and Online Magazine. 

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KEY RESPONSIBILITIES:

• Pre-sales support and preparation of the Statement of Work

• Analysed new CX Strategy and translated Digital Experience Playbook into scalable technology solutions landscape and Implementation roadmap

• Led development of the new customer journeys (across web, emails, portal), custom components & templates for 2 websites and new Customer Portal from requirements to implementation

• Led discovery phase to identify process/operational changes and advised on options, risks, and impacts on business processes and cultural adoption

• Produced detailed technology landscape blueprints of the TO BE state, which outlined phases for implementing and integrating various solutions. These blueprints served as the foundation for defining the scope of the program's phases.

• Responsible for leading functional & technical workshops to elicit and produced solution requirements (user stories and acceptance criteria)

• Responsible for maintaining Requirements Traceability Matrix (RTM) and stakeholder expectations management

• Completed fit gap analysis advising on technology gaps and advised on customisations/additional technology to fulfil the gaps

• Ensured that implementation of the off-the-shelf technology is fit for purpose for the client

• Coordinated alignment with other programme workstreams, such as Digital Agency and third-party technology vendors.

• Produced end-to-end process maps (AS IS and TO BE) and confluence write-ups capturing business decisions and open points 

• Responsible for presenting process and technology target state to the business stakeholders to gain the buy-in

• Responsible for approval of the UX/UI designs & components design produced by dev teams and ensured alignment with the target state

• Provided advise and support for RFP and procurement of LMS technology

• Produced Functional Solution Design Documents. Validated technical specs & integration designs produced by other teams ensuring alignment with defined end-to-end solution.

• Responsible for presenting solution to C-level stakeholders, project team and end users to generate the early buy-in and obtain solution approval. 

• Defined new data model across entire technology stack and drive data definition. Responsible for producing Entity Relationship Diagram and data dictionary. 

• Day to day collaboration with Business Process Owners to provide guidance in the shaping and prioritisation of roadmaps, epics, features, and user stories.

• Day-to-day coordination with dev team, providing input, resolving queries

• Prepared test scripts across all technology stacks. 

• Responsible for executing test scripts and coordinating bug fix process.

• Resolved solution disputes and queries, triaged change requests and managed the scope